THE GPS CREW

Maxwell Gately

Executive Producer

Maxwell Gately is the Executive Producer and Founder of GPS Films.

His production work includes high-end commercials, independent passion projects and everything in between. His commercial experience has seen him collaborate with world class advertising agencies, creative marketing professionals, and international brands such as HBO Marketing, MLB, Paramount, and The Food Network.

The desire to elevate good storytelling, both commercial and narrative, led Maxwell to found GPS Films in 2022, continuing his mission to create rich worlds via the moving image arts for indie filmmakers and brands alike. In addition to his production work, Maxwell is also an accomplished cinematographer and certified drone pilot.

Amy Fruchtman

Executive Producer / Creative Director

Amy Fruchtman is an award-winning Writer, Producer and Creative Director living in Brooklyn, NY. She currently serves as Executive Producer and Head of Creative at GPS.

Amy’s been working in film & media production for over 15 years, exploring all corners of the industry including creative consulting and writing, producing on sets of all kinds, and coordinating for Fortune-50 brand leaders around the globe. Her ability to conceptualize big creative campaigns is unmatched, and her work has previously brought her to the producing teams of Hulu Originals, PepsiCo, and Sports Illustrated.

Amy has a passion for telling women’s stories and championing women-led projects. She was an associate producer on the Emmy-Award winning series The Lesbian Bar Project, about the protection of lesbian bars in the US and beyond. Her latest feature script LANDFALL, which focuses on domestic violence awareness, was selected to be on the 2025 Women’s List. She’s also currently producing LEAVING OPHELIA, a feminist documentary by Lana Boy.

‍ ‍Amy's IMDB

More about Amy's work

Maxwell's IMDB

More about Maxwell's work